GIRL, YOU SO FLY
The scope of work executed by an international airport is extensive. Not only do you have to be well-versed in all media: print, photography, content creation, video, social, direct mail, interactive design, etc. You also have to be adaptive to the process. Nothing happens quickly at the airport- even creative approvals.
Sometimes the answer is just not giving up.
For every one idea that makes it through to final approval, there are hundreds of concepts that die a happy death before even being seen or heard. The 34 drawings here represent ideation for one single creative brief. After five rounds of pitches, it all ended up with me in a warehouse, a bunch of oversized rabbits, and hours of retouching to make it a G rated ad.
DESIGN. DIRECT. REPEAT.
Personal campaign work includes ideation and original concept, photo direction, broadcast creative direction, print mechanicals and web design.