Acton offers a 10 month immersive MBA program targeted at students who are actively seeking a business education with a specialization in entrepreneurship.
The challenge was to draw MBA applicants away from traditional powerhouse graduate programs. Drawing on our target market's powerful sense of individuality was key. We used this demographic insight in combination with legendary stories of successful entrepreneurs such as Herb Kelleher, Mary Kay, Clayton Christopher, Phil Romano and others.
Campaign work included short form documentary storytelling, original photography by Jay Conlon, print advertising, web design, paid search ads, social and an assortment of identity elements.