A DESTINATION EXPERIENCE
In order to increase overall revenue, DFW International Airport began promoting its shopping and dining experience. More consumer retail dollars means more overall revenue for the airport itself. We worked with Dallas local Vanessa Gavalya to create aspirational portrait photography, presenting travel as an opportunity for a luxury shopping experience.
Personal campaign work includes original concept ideation, photo creative direction, pre-press, print production, estimating and press-ready mechanicals.