theresaink.com

GIRL, YOU SO FLY

DFW AIRPORT

The scope of work executed by an international airport is extensive. Not only do you have to be well-versed in all media: print, photography, content creation, video, social, direct mail, interactive design, etc. You also have to be adaptive to the process. Nothing happens quickly at the airport- even creative approvals.

Sometimes the answer is just not giving up.

For every one idea that makes it through to final approval, there are hundreds of concepts that never even make it into a sketch. The 34 drawings here represent ideation for one ad... and includes only the ideas that made it to a client meeting.

DESIGN. DIRECT. REPEAT.

Personal campaign work includes ideation and original concept, photo direction, broadcast creative direction, print mechanicals and web design.